Magazine Marketing in Denmark

 

CONTEXT exam @DMJX, Danish School of Media & Journalism

CLIENT (fictatious, invented by teacher) Europeiska Publishing Kompagniet - a magazine publishing company based in Sweden

ASSIGNMENT present a way of marketing one or more of EPK's magazines in Denmark, based on thorough market research 

SOLUTION

Based on the red ocean market tendencies of the Danish publishing market, we decided to go for an all digital marketing solution.

Through interviews with experts in digital magazines in Denmark and analysis of the market development we presented a staircase-model for "EPK" (in this case our examinator). The model had four steps working towards a cohesive magazine-app for EPK's publications. 

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